AP needs to take a page out of the Spooky playbook. Here's what Spooky did:
-- (Dec 2020) Announce a new game anticipated end of 2021
-- (Jan 2021) Small announcement of "next game"
-- (Feb 2021) "We're excited about next game"
-- (March 2021) "Next game hopefully to launch in 6-8 months"
-- (April 2021) We're driving to the location needed to discuss plans for our next game
-- (May 2021) Here's a tiny screenshot of an image, maybe related to our next game
Spooky didn't give details or plans, just snippets to keep us engaged. As a result, I'm already saving funds (omg... again) to buy yet another Spooky pin. I love the communication.
If AP did that, I'd be inclined to do this as well. Stern pumps them out too much to give a hoot, their last game appears to be a swing and a miss, and JJP concerns me with their failed playfield promises. CGC is what... 7 years between games?
If AP can dangle the hook just a little bit, people would bite.