Stern epic/stern ˈepik/adjective/noun:
An ambiguous advertising descriptive term designed to generate substantial amounts of additional income from non-informed consumers for a separate product, event, or service without possibility of refund prior to actual reveal that has has the same quality of other nearly identical items in the same category. The term may further be identified for confirmation when a product pre-production number is increased without justification prior to actual construction (before or after a reveal) and/or requirement for a buyer to apply for purchase and provide free marketing information to a company for future sales." Not to be confused with the term, "Epic Fail", which is a pure noun, and antonym. A "Stern Epic", is generally classified as an initial success, until initial consumers become self-aware based on information of repeated industry attempts at the same process.
(See Stern BM66 SLE pinball machine for a qualifying example of this definition)