There was a great thread recently about started about a new two player Gottlieb Vs pinball machine that no one had ever seen before that caught a lot of peoples attention: https://pinside.com/pinball/forum/topic/undocumented-gottlieb-vs-pinball-machine
The designer of that game, Jon Norris @pinballguru was verified and jumped into the thread to offer some thoughts and clarification on the machine. Questions unrelated to the subject started to creep in and, in an effort to keep that thread on topic, created this thread for any general pinball questions for Jon that the community has.
If you are not familiar with Jon, his had many designer credits at Gottlieb including: #freddy-a-nightmare-on-elm-street #cactus-jacks , #super-mario-bros , #street-fighter-ii , #stargate , #waterworld and the very last machine Gottlieb released, #barb-wire. After Gottlieb closed he would design #golden-cue for Sega in 1998 and contribute to Sterns 2001 release #high-roller-casino
Jon has already added some insight into the cause of Gottlieb closing it's doors:
Quoted from luvthatapex2:
According to the wiki:
" Premier Technology, which returned to selling pinball machines under the name Gottlieb after the purchase, continued in operation until the summer of 1996, when the declining demand for pinball machines forced the company to cease business. Premier did not file for bankruptcy, but sold off all its assets for the benefit of its creditors."
Quoted from pinballguru:
Yes, but inaccurate regarding pinball sales being the issue:
It was pinball keeping the company alive until the end. The issue was that Premier Technology bought a company called SMS with the hope of making video lottery and ultimately, slot machines. They were developing an electronic blackjack table game too (This was the early 1990s). In gaming and video lottery, each jurisdiction requires a separate license and it takes a very long time to get approved. By 1996, Premier only had 1 or 2 jurisdictions approved to sell gaming machines.
In the meantime they were paying interest on the debt for buying SMS and the interest rates were high back in the early 1990s. So this debt sapped the company dry before they could get the video lottery/gaming division producing revenue, despite decent pinball sales.