I think the photography hurts it, and makes it look so wide open. No playfield lights are on, and the playfield looks to be lit with some general overhead lighting. If they would have shot it when the machine was on, and add just a little more light to help highlight the features, the game would have looked much better.
This is like a dance club. Looks fun at night with the techno lights on. But once you flip the main overhead lights, the place looks bland and gross.