Clearly Pinside primadonnas are not the target audience for this pin, and I doubt that The Pinball Company would have contracted it out and spent the cash on the license without reasonable knowledge that it would sell to their clients.
As far as all the bashing on Spooky, I think people are looking at the small picture. A contract pin like this keeps money flowing in, with, I would think, less upfront cost as I would assume the design was brought to them mostly complete from their client. In return, that money can go to possible r&d for their next "in house" pin, which should be awesome.