This seems like it is really coming along. The added toys really bring the PF together. Should be a hit for the intended market.
As per the second guessing and everything else that Pinside does best, I am guessing Pinball Company knows their target demo and customer base better than we do and more than likely did a bit of research before dumping 1/2 million of their own cash into this project.
Finally a company that does everything they are supposed to (got proper licensing, self funding the build, etc) and people still find fault. This hobby is its own worst enemy. Who the heck would want to subject themselves to such a demo. Easier money to be had making products for other hobbyists.