The book toy and the coloring of the 3 targets look out of place. I thought for sure we were going to be seeing an LCD type toy in this area. Personally I thought it was going to be Bag End and the door would open to reveal the LCD behind it. Sadly that doesn't appear to be the case I was expecting more from JJP in this area.
Here's kinda what I thought the Bag End toy would look like.