Quoted from TOK:Do you understand that the number is completely random? They could make it 5, 500 or 5000 LE's. The actual number is made up by Stern and there is no precedent for it.
They might as well let it rip while the suckers are lining up with extra cash over the Premium, they left a ton of money on the table with TRON LE.
Ehh... you do understand what the word 'random' means right?
When they are predicting what they think they can sell.. and balance that with what kind of exclusive premium they can charge.. that is an estimate - not 'random'
Second - you ignore the simple concept that if they sold product under the pretense it's a fixed run of units and charged for that.. if they were to turn around AFTER the fact and run more.. that's essentially fraud and they run the risk of lawsuits.
What they could do is come up with yet another edition... but that too causes problems in they are often constrained with existing contracts, ramp up of parts costs, etc. Nevermind the risk of eroding their own ability to charge a premium for the next title when they piss off customers by diluting their exclusivity.
Stern has to make predictions and estimates... building a machine isn't simple a matter of 'hey, lets build one!' and the parts, time, licensing, and capacity all fall from the sky. Managing that is an art that if done poorly could easily sink the company.