You see this corporate idiocy all the time:
Philips Semiconductors renamed to "NXP" - 'WTF' would be more appropriate!
Farnell Electronics to "Element 14" - WTF again?
Hewlett Packard to "Agilent"
National to "Panasonic"
Motorola Semiconductors to "ON"
and on and on the corporate foolishness goes - in some cases I can understand the distancing of different divisions within a company but why would you throw away solid names like those above?