Orleans, ON
I think for one that they had an amazing promotional strategy going on until they let the counter roll down to 0 and then told people to wait some more to see something. That is a PR killer.
(Topic ID: 77287)
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The Big Lebowski
Dutch Pinball, 2016
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Quoted from Rarehero:Before the reveal- we knew nothing. Literally nothing....most thought it was a hoax. A lot was revealed when the counter hit 0.
-Dutch Pinball is behind it
-Lebowski pinball is official & officially licensed by Universal
-Promo with Sam Elliot voiceover (or killer sound-alike)
-Bio of everyone involved
From nothing to something...is something.
Believe me I work in advertising.... and this tactic is just like shooting yourself in the foot. When you hype up and don't deliver people look elsewhere. The promo itself says...you've waited 65 days.... now wait some more..... If there is another way of alienating your comsumer base...this would win an award...
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