With all the discussion of The Beatles pinball lately, and, and while I have not played Beatles just seems crazy that it may cost $7K+ but this is an example that people buy pins for various reasons and sometimes it'll be due to being a fan of the music band. The Beatles may not be a good playing machine but likely many Beatles pins will be sold to non-pinball people and that's great.
I recall my introduction to 'modern' pins was the South Park pin. This was 15 years ago and my brother-in-law owns SP I had not seen a pinball machine in a decade or if I did see one, I never thought of playing it. My BIL isn't really a pinball guy but has SP because his wife bought it for him because she liked SP theme. But since SP was in my BIL's house I got to play it a lot and remembered how much fun I had with pinball when I was a teenager (even younger kid as well). When I was a younger kid (in the 70's) I didn't really know that pinball had rules as such, I just knew some shots were worth points and that it was good to complete things like drop targets or orbit shots etc.
So played SP pin and I really got a feel of somewhat modern pinball with modes and such and DMD display etc. this got me into looking at other pins and found all the classics from the 90s and 00's. This got me into being a crazy person with 12 pins etc..
So while **I** think The Beatles is a dumpster fire (at this price) (crazy crazy) and think it looks like a $5K pin all day. But perhaps Stern knows a thing or two about selling pinball machines and likely they will sell a hundreds of these pins and could maybe re-introduce people to pinball.
If anything positive can be said, it looks better than Jetsons or Domino's pinball machine so if some people bought those pins I'm sure The Beatles will sell a good number.
PS. I really hate SP pin now, I can play it at my BIL house it's still the only pin he owns and I like to play pinball so I'll play it, but I think it's pretty bad. By BIL has SP but probably got it for ~$2K but it's not out of the question that Beatles will sell to rick folks even in the $7K++ price range.