If I remember correctly the top rollover score changed in a random manner when a passive bumper was hit and the extra ball and 500 pt shot were not as common as the lower scoring awards.
On the center drop target it would lite for extra ball each time the other four drop targets were lit and I think it would advance the scoring award there each time you did this and hit the drop target.
The hard shot on the game was collecting the rollover extra ball on a plunge without hitting one of the passive bumpers first which would change the award. The upper drop targets could be difficult to hit as well, especially the right one.