FWIW I agree with this. Truck guys and gals seem brand loyal beyond belief. When I need a "new to me" vehicle I look at what I want, in combination with what has the best reliability and the best pricing.
For some reason with trucks, people just keep buying the same one over and over again even if the last one was a piece of crap.
This is obviously a small sample size, but we have family friends who bought a new Ford F-150, they had lots of problems with it, they seemed really unhappy with it, so obviously they traded it in for another newer Ford F150. At least they seem happier with the new one, even if the loan on it must have been enormous.