Quoted from Richthofen:

So a company comes out of nowhere and has games to deliver today, with a throwback design and illustrative artwork, and didn’t rip anyone off through preorders, and the first thing people do is crap all over it? Jeez. It costs a lot to make manufactured goods in places like the UK and USA. Especially from scratch.
If this is fun they’ll rip through their 100 no problem. And yeah they probably are padding their pockets a bit on price. But better to do that and use the money to possibly make another game or buy equipment to scale up, vs offering a way too low preorder price then failing to get the games out the door.
8K couldn’t get TBL out the door profitably from a European manufacturer. So I don’t think their price is outrageous given the history of pinball manufacturers not making it.