For me, the iconic image of Superman is by Alex Ross, not Christopher Reeve.
It's more of a throwback to the 1930's, squinty-eyed look of the Max Fleischer cartoons & the original comics. The brawn & huskiness of his over-sized large frame. That elder-aged face that reflects wisdom, virtue, and the responsibility of carrying the burdens of the world on his shoulders. One look at that face & you can see the depth going on inside. Kingdom Come is still one of my favorite graphic novels of all time.
With that said, if this pin does happen, you can bet it will be a Kapow licence, with Christopher Reeves Franchi art based on the slot machine/early films. Nothing wrong with that either, as there's a lot of cool stuff they can do with this theme.
If you don't like it, you don't have to buy it