I think it's funner to not do scores (in modern games). You can come up with some very interesting ideas that you'd never think of. In Grand Rapids we had to play WH20 and collect 4 Bigfoot hotfoots; interesting area you usually never aim for.

But yeah it can be whatever; start multiball, start a CIU mode, score a super jackpot etc.

That's assuming people that aren't invested in pinball know diff'rent scoring strategies
I get what you mean though...gotta find that sweet spot to keep everyone involved. I really don't know if it would be easier for any joe of the street to hit 4 Hotfoots, or compete with real players on score.