Quoted from Darscot:
Movie hype is actually a major factor. Modern marketing is real, there is a very specific window in time that provides you the highest sales potential for a product.
In other industries for sure, not in pinball and not with properties that are forty years old. Selling a $5,000 pin is not going to be easier when the movie is out. They're not selling toothbrushes or McDonald's toys. Now if you want to talk games on location that makes sense. I could see operators wanting the game at the same time to maybe boost revenue but the last game that was relevant because of a new property was Avatar six years ago. Everything since has been based on properties that are very old or TV shows that are still relevant.
Johnny Mnemonic is not the only game based on a movie that failed. The last game Bally/Williams made was Star Wars Episode 1 and that helped to kill the company. There was also Godzilla, Lost In Space, Last Action Hero, The Shadow and more.