I think a couple months later when the product is proven, it's not going to matter any more. Stern makes a good product. However I'm surprised at the marketing internet wise... it feels like a one man operation. Not expecting the level of Apple, but it's woefully deficient when I compare it to video games. At the very least, a couple days after the photo release there should be a video with some coverage of the game, gameplay and an interview with the designer. If it's going to cause some people to cancel their orders, it's an area of concern imho.