Quoted from drfrightner:
Why would they buy a 4k pinball game they don't want or never considered? There just isn't a market for these games... as it is I think Pinball games cost too much now. Just a few short years ago new pinball games cost as much as this new home game.
People love coming over to my place and playing, when I start talking prices their eyes get all round. None of them are dropping 4k for a pin let alone 7.5k
Is there a market for this pin at $4000? Stern thinks so and they may only have to sell 500 or 1000 for all I know to be "successful"
There is also profit in churning out more games as cost for parts drops with volume. If a number of pieces interchange with the "commercial" pins then that is a win for Stern. They will sell those at the same price and the cost to make them dropped.