I'm going to wait and play it on location.

1 play = $20
3 plays for $50

I admire a brand that can make millions from nothing more than applying a graphics scheme to an every day product and charge 50x the price. Rely on brand perception and peer pressure, which are 2 things always present in society.

Grey Goose drinkers, here's a great read on this a few years back from NY Mag.

"The man behind Grey Goose vodka understood that Americans want to pay more—You just have to give them a good story. Now he has a new tale to tell. it’s about a tequila called Corazón."

http://nymag.com/nymetro/news/bizfinance/biz/features/10816/

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As soon as my stache fills in, I’m buying one.

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This is extremely funny to me.

Found out they sold all 100 of these. Madness.