I never heard of Supreme before but I'm not surprised it can cause a polarizing response. You're telling me it's all love and rainbows for the brand outside of Pinside?

I think this is an amazing success for Stern, for all the reasons given so far in this thread. We can probably expect more outside the box deals like this, by whomever at Stern put it together.

But I also agree just because it's good for Stern the company doesn't mean the hobbyists here have to eat it up as well. The support for Stern the company ends at them making products we want. We're aligned so far as they make things we enjoy. When that isn't aligned, then for sure the negative feedback comes, and should be expected, really.

Just realized something.

Is there ANY difference to this deal at all than the Pabst Blue Ribbon deal? That seems to be the exact same deal. Reskin an existing property for a corporate buyer.

Only this time the brand is super hot and polarizing.

So does anyone think these will actually sell? $100 bricks are different than $4k or whatever. KISS Army never translated over to sales so I don’t know if any brand will. Millions of instagram views notwithstanding.

Ok, so, until 5 minutes ago, everything I knew about Supreme I learned from this thread.

My impressions were:

-stupid logo
-print logo on bricks, axes, kayaks, pinballs
-rich douche bags are customers

I decided to go check it out a bit. All I did was view the rest of their Instagram, the types of clothing they have released. Then I went to their website and looked a little there.

Now I understand Supreme as:

-Started in 1994 by skate boarders
-It's a street wear label, for young people
-They have a ton of products, that are basically fashion, not stupid logo tees
-9 million instagram followers
-The stuff with the logo on it like a brick has to be some intentional irony from them about branding.

As far as pricing goes, yeah, fashion costs money. This isn't walmart stuff, and lots of people spend money on fashion.

So I feel kind of dumb now for falling into the internet trap of seeing outrage and getting all the info from the source of that outrage, when it is a more nuanced issue that what was being presented to me.