Innovation? Funny that you mention that when they clearly recycled this from a previous machine.
Jokes aside, this brand has a limited reach. Sure, they will likely sell a few of these machines. But as someone else has already pointed out, a lot of the products sold with this brand get bought up by those who plan on reselling them anyway. Plus things like a brick or an article or clothing based on this brand are likely to be bought by most even if they are overpriced....but blowing a few hundred bucks is nothing. If they charge full LE prices...that will be a much harder sell.
And really, all white with just red lettering?