I have not heard a KISS song on the radio or in a movie since the 90's. I have heard ACDC, though, especially in action movies so I don't think the two bands can even be compared. I think TWD would have much more appeal to comic book nerds as well as the huge population of tv fans. Kids have no idea who Gene Simmons is except for maybe a small population who know him as the fat guy from that one reality show.
Every kid knows what the Walking Dead is, and I think that if the average person walked by either one of these machines they would choose TWD 9 out of 10 times and maybe bring fresh blood into the pinball scene when it was all said and done.