If the reliability claims are true, I could definitely see a niche for this but they would have to get the cost below 2k. Also, it really, really needed a LCD. It would have given it a totally higher end look and appeal. In fact, this product line could have been their jumping off point for LCD since the simpler ruleset wouldn't have required as much programming.
If the playfields were user swap-able so that you could get a new game every couple years, that would be a selling point.