Quoted from Rarehero:
Is this a corporate promo thing like Domino's or are they going for the hipster demographic?
Quoted from Tuna_Delight:
A lot of Pabst drinkers (and hipsters) at my favorite pinball hangout.
Quoted from Vino:
When PBR was broke ass beer It wasn't a big deal.
Then it got a hipster reboot and it's a thing.
The PBR hipster demographic and the marketing campaign that it spawned is actually a fascinating story.