Quoted from TKDalumni:
this is a great promotional piece that keeps pinball alive!
...and that's exactly why I'm very happy to see a title like this. If I owned a beer brand that's competing with Pabst, I'd be calling Stern right now to check out the possibilities to get a pinball machine made with my brand name on it. I think that this machine shows that a pinball machine still is one of the coolest marketing possibilities for a company. And I hope it will give other companies an idea. It might be a very smart move by Stern.
And you can make fun of the hipster community all you want (I do too, sometimes ). But I think they are the most likely group to keep public pinball alive right now. Here in Amsterdam we've got two flourishing arcades, where a big part of the players are hipsters.
Just my $0.02.