This game feels like what revenge from mars should have been.

Standard at least for the LE version at least - I could understand Stern pulling the feature for the lower models for cost reasons.

I don't get why stern doesn't add this in for free to remaining LE orders for stranger things that haven't sold. Driving sales on a larger profit margin item (the LE game) makes more sense than driving sales on a lower profit margin item (the uv kit)

Agreed. Pro with the UV seems to be the best value offering

From a pinball innovation perspective:
This feature is supurb and shows that Brian Eddy is still as creative as ever and is advancing the medium of pinball.

From a marketing perspective:
This is amateur hour from stern. A staggered 3 launch approach (1st reveal pro only, 2nd reveal projector added, 3rd reveal uv added). If they had the game working and finished from the 1st reveal, then they would have smashed it, rather than faltered.

From a customer perspective:
I'm in the process of deciding which new pinball machine to buy in the near future and this really leaves a bad taste in my mouth from stern.

When you look at the premium or LE version though, it includes a new powdercoated metal apron, which isn't cheap. I honestly don't think that stern are making that much from the premium/LE version of this upgrade, particularly when you factor in the distributor profit margin in the mix.

It just seems clumsy/wasteful though to have to buy two sets of powdercoated metal aprons