It's probably a decent experiment for them. Since they are the market leader, in order to grow, they need to grow the market of pinball enthusiasts. The best way to do that is to set up in a place where people can play their games and get excited about them. Normally arcades would be the best way to do this, but those don't really exist anymore. I think a store with good visibility is a good thing to try in a pinball friendly market like eastern PA.