Yeah, my questions exactly. And at that point, aren't the development costs close enough to just developing a new pin from the ground up, and thus opening the potential customers to current owners of SM as well?

I'd consider buying a comic-art SM (SMC) to compliment my SM Trilogy (SMT) pin if it were a different pin.

That's kind of my point. There are lots of SMTs in the wild. I'd be inclined to get an SMC in addition because they'd compliment each other. Like LOTR and TH. I doubt I'm alone.

So if Stern is going to the expense of new hardware art assets, new software art assets, redoing software to address new lights in new hardware platform, how much more could it be to simply create a new game altogether anyway, for a product with a much bigger potential customer base?

Well, the endgame music already is!

Absolutely.
Even the FONT is a Sony asset. That spider logo on the playfield indicating spider targets? Same one as on Sony's version of the costume, so it would have to go, for example.

I like both Spider-Men.

They're different. And yet, the same.

The only thing that really stands out to me is the side armor on the VE. Very cool.

The new toys are cool, but I find the differences in scale a bit distracting. So that's a wash between the two.

Good job, Stern!