The fact is that Stern is number 1. That means everyone is hunting for them Stern dollars, trying to take as many of those Stern dollars for themselves. Stern should be doubling down on R&D, don’t let the other guys catch up, cuz if they do, then your in for trouble. Customers will always look for the next hot thing, and they’re beginning to find that in other places then Stern.

Every industry leader has to work hard to stay there, or they will be over taken by another company that provides a better service. IMHO Stern has their work cut out for them, maybe not today, but the competition is coming up quick. There might not be ONE competitor yet, but the market is becoming more saturated and Stern will continually have a more difficult time holding onto those Stern dollars.