Quoted from sulli10:

Let's see if DR actually follows thru on its business plan. It is one thing to state a plan its another thing to follow through over several years. Having run several business's over the years it is hard to keep doing something if you make no additional money at it. Yes the customer always wants more (me included as a customer), but the supplier needs to keep income/revenue coming in the door to pay for the help. When people talk about a companies profits they look at the BOM for the product and add up what they believe it should be and say WOW, look at all the money this suppler is making. What they forget is the money invested in capital equipment, insurance, overheads like HR, advertising, legal, accounting, building costs, electricity, inventory, taxes,IT, etc. that needs to be covered by the sale. Staying in business is all about cash flow. it is a lot harder then people give credit for.
I hope DR makes it big. Just like I hope Stern?JJP and all the suppliers stay in business.