Quoted from luckymoey:Certain LE’s sell out quickly but they would obviously sell more pros and premiums at lower prices.
When your factory is full you can either raise prices or invest to expand. Increasing capacity is usually better if you can consistently fill it up over time, especially in a low capital cost business like pinball. But Stern has apparently decided that the longer term outlook isn’t strong / clear enough right now to make another major investment.
It wouldn’t surprise me if they expanded and/or actually lowered prices to trounce the competition if any actually ever emerges. Economies of scale is their biggest advantage and they’d be stupid not to use it to derail a serious competitor.
I’m not sure price is the main issue. JJP makes much better games imo, and I’m ok paying more for them because I always feel like I get a more substantial machine. Compare a wonka/DI standard to a tmnt premium.