Quoted from iceman44:Competition alone won't lower prices. But it can lead to more opportunity and worldwide sales and then ultimately better pricing, which is the goal.
As long as Stern remains the clear #1 like Apple, they get to enjoy higher margins on their games than the others.
"Gotta keep the line moving". Overhead is a bitch. See Deeproot.
If competition were to lead to worldwide sales and more opportunity, then it sounds like you are speaking of a growing market.
The only problem with view is, for the most part, the manufacturing is a mature market with most of inefficiencies already squeezed out. I.E. Stern has built 1000s of pins and knows how to squeeze the last penny out of production.
There would be no cost savings to be gained.
Rather, if Stern was to stumble into a growing market, it would most likely need to tool up a new production plant. Somebody will be paying for that new equipment.
A growing market would be gravy for Stern but you will still be paying a premium price.