Quoted from vid1900:
That's how high-end audio speakers are too.
I've seen them 1/2 the price in the Netherlands (adjusting for USD to Euros), even though they are made in USA.
Companies price their products at whatever the market will support.
Magnesium Fluoride anti-reflection coatings (those are the ones that have the slightly greenish tint off-axis) are .40 cents a square foot to apply, yet the eye doctor will gladly charge you $100 for AR Deluxe Secret Scratch Resistant Coating.
THANK you for this post about pricing theory. You charge *what people will pay* for the best volume based on what you're able to produce. OR in the case of distributors, you price based on the biggest markup you can get. It's how companies stay in business. This is what "what the market will support" means.
Video game companies set a minimum price point for their products because everybody wants to be selling the next Nintendo / Xbox/etc. This isn't something that usually happens in most other industries.
Somebody on a previous page was asking why things are priced less in Europe - it's because that's the price point people are willing to pay! I've got to believe the volume sold in Europe is much lower than the US, so it's harder to get a premium price. No idea what Roman's costs are, but typically manufacturers dont' set an upper limit on price. They may set a *minimum* but that's the opposite of what we're discussing.
it's not like if they price at $150, all of a sudden PDI is going to start flying off the shelves. and even if it does, the market dries up pretty fast if everybody grabs a sheet. "Ok, all my games have PDI, and I don't buy new pins often - now I never need to buy another sheet again!" That would make me sick to my stomach as a manufacturer.