I'm not sure what the big deal about Stern offering mods is.
This hobby is all about individualisation and personalisation, making your pin the coolest, best looking, most most blinged out version on the planet.
So your personal opinion will determine if you think the "factory" (insert any part that can be modified here) is to your taste or not and you have the opportunity to replace it with any number of great mods offered by a plethora of super talented aftermarket specialists.
So if company X had the must have fish tank topper all we'd be saying is "you gotta get this unreal topper from X!".
We'd still have bought the LE and wouldn't care where we got the topper, we'd just be smiling whenever we saw the reaction it got each time from someone who saw it for the first time.
Same for all the mods Stern are selling, either you want them or not.
The only thing I'd like to see in the future is the ability to chose these up front like ticking options on a new car purchase.
Things that are going to have to be on the pin either way like armour etc should be able to be optioned up at a discount at the time of order.