(Topic ID: 106782)

Stern's Marketing Model - Pro, Premium & LE and Mods

By swinks

9 years ago


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  • 113 posts
  • 44 Pinsiders participating
  • Latest reply 9 years ago by Baiter
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    Topic poll

    “Do you like Stern's current marketing model ?”

    • Yes 52 votes
      32%
    • No 113 votes
      68%

    (165 votes by 0 Pinsiders)

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    #40 9 years ago

    What is their model? Sell Premiums when it suits us? They are all over the map. If their model is to offer an affordably priced FULL featured version of all their tithes, than I'm cool with it. Otherwise screw 'em.

    #41 9 years ago
    Quoted from usandthem:

    Stern's marketing is a total bust. It would seem like the longest, most established player in the market would know who they are. Remember the stripped IM and BDK sold at Costco? Didn't take off right away and abandoned. "The Pin"? Flop. Pro, Premium, LE model, then just Pro and LE model. They just can't decide. They don't seem to have a game plan that they stick with long enough to see if it works.
    And then, when they do make a new game, where's the media? They have a cool new website. Why is it that the first video you see of the game is a grainy cell phone video taken by the first guy to take delivery on the game. Stern used to make some effort in making videos of their games. Now that's completely gone.
    Their marketing plan, if that's what you want to call it, seems to be disjointed and completely in disarray.

    Pretty much nailed it.

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