Quoted from hank527:

Really, 3 flippers, no upper PF, likely Steve’s opus as rumor is he is retiring. Game will be awesome.

Quoted from EMpins16:

Lol. I love all these “ I heard “ posts .

Quoted from UNCgump:

This came from someone at Stern.

Quoted from Psw757:

Gotta love the straw man horseshit.
Unless the person works for Stern they don’t have a clue.

Quoted from HEAD_boss_HOG:

OMG. I am speechless. This is atrocious. So, let me get this straight: Stern pays LZ $700-900k to LZ for the following items: 10-12 images from albums (hindenburg, artist images, icarus, and the funny crazy art package), 10 songs, and rights to images on animations. Led Zeppelin takes the check, and sends the IP to Stern, who then simply slaps the predetermined items onto the playfields and cabinets, which were already pre approved. Then they use SR's completed whitewood and implement the art quickly and easily. This is amazing.
Did Steve Ritchie even make a shallow attempt to integrate the theme here? Did Steve Ritchie have this game in his back pocket ready to launch, and just slap LZ IP on it and sell it? this looks like another SR game with a perfect fan layout same depth shot pattern, little to no design effort on tuning the shots in the game, and very little R and D to get the game shooting right, because its pretty much already been done many times. what a shame. do better Stern!! I hope SR is done after this. this is getting ridiculous. his time has come. Two of the biggest IPs in history of pinball (star wars and Led) are now immortalized by two of the most uninspired designs in pinball history since the year 2000. What a shame. SW and LZ deserved better representations of their band in Pinball, like metallica and ACDC. This can't happen.
Hey guys, at least we can count on Borg and Elwin to bring it on the next titles. SR needs to have a seat and watch Elwin and Borg build the company every year.