Can you be a Stern hater if you don’t own a Stern? Or is it the other way around, you can’t hate Stern if you don’t own one? I get confused easily by all this marketing mumbo jumbo. And now we get a Stern-sider exclusive opportunity to give them $30 more of my hard earned cash for something I really don’t need, and I get a lame T-shirt designed by the laid off Marketing Dept. of Cocacola, because if that pinball silhouette was a Coke bottle... just saying.
At Expo last year, during the Stern factory tour, they had Stern merch for sale. All of the Stern Employees had these cool “BOOM!” Deadpool shirts on, and the #1 asked for and not available to the general public item from their store? Yep, DP Boom! T-shirts. So I don’t know who runs the marketing department at Stern, but they are not so keen on coming up with campaigns that generate buzz and sales leads if they keep missing the boat on what the public wants. We all would have been wearing Stern DP Boom! T-shirts that weekend if they had sold them on the factory tour. Instead, they kept them as a perk for Stern employees only. Great way to ID Stern employees all weekend, but a huge missed marketing opportunity imo. I would have given them $30 bucks for just the Boom! Shirt alone, no need for any other hyped up semi exclusive access required. People like cool stuff. Put out cool stuff with your company logo on it and see what happens. Don’t offer me nothing for something, I am smarter than that.