Lately it's as though Stern suddenly hired a marketing department. Website is re-vamped. Logo wear/branding launch. All things that should be expected long ago. I really don't see any value in this tiered insider program. Any important news will be shared on forums. "Early access to games" at an expense will aggravate me as a potential customer and appears as another cash grab. Lastly, considering the archaic functionality of their website over the last few years, I'm not confident providing my personal info via sign up will remain private and confidential.