I feel like only bar setups have pinballs anymore, most things that are more the family arcade type have almost no pins, usually no pins. I know it's because these things aren't making them the money all the other stuff does, namely the ticket redemption games. This thing would have to do some kind of unbelievable job bringing in customers to change that.
Really, I think people want this to be something more unbelievable than it is. Most people aren't going to take out their phone, or sign up, they'll just play the game. So some people think this setup leaves people in the cold? No kidding, of course it does. Most people probably never scanned a qr code before the pandemic, when suddenly the loss of physical menus at restaurants made qr codes more common place.
The question you ask yourself as a user is really simple, do you actually care about achievements? As an operator, it's will you be able to cover the up front cost? As a home pin user, it's really just, do I think this is worth $200. If the answer is no, then you simply don't buy it.
Expecting this to drastically change pinball as we know it is expecting too much. It's a gimmick, a gimmick that could add to replayability of your home pin, or attract more customers as a operator, and have a few hardcore types actually try to get good at the pin, rather than just randomly flipping for a bit and moving on.
I think overall it's positive, but whatever route they took this would have adoption problems. Though honestly, so far, the way they are promoting this I don't think is particularly effective, but maybe that has something to do with the fact they aren't actively selling these things yet.