The confusion and FOMO is what drives the LE sales, so Stern isn't going to get rid of it. It also forces people to create long term relationships with distros in the hope of getting in the front of the line in the future. There there are benefits for distros too.

If they really wanted to maximize the $ to Stern and make the most number of customers happy, they would auction off the LE#'s. I'm not saying this because of Banning, but because it would eliminate the flipping premium going to third parties and hand it to Stern.
Any customer could get one if they wanted to pay for it, so they would be 'happy' since they at least had a chance.
I'm sure they could determine some rev sharing process with the distros, or they could just piss them off and cut them out completely for LEs.