Quoted from Grizlyrig:
I'm not sure what to think of a kickstarter with big names involved. If they really need the money to get going then maybe they should take a risk and save and use their own. Isn't that how most companies and projects got started back in the day?
If you can fund a project with other people's money and minimal financial risk to you spending your own money and shouldering all the risk doesn't make financial sense.
Let's imagine the Kickstarter fails. They still have the option of funding it themselves.
Potential upside= high