This is the company Stern is partnering with to do the book. Read what Paperflock is all about. This is what they do and it seems like the Stern book is their first project. Interesting approach imo.
Think about it, a Stern history pinball book is a very niche product, the amount of money it would cost Stern to get it designed and a minimum run published which may or may not sell well would be a stupid business move and would never happen on its own.
I am going to pledge at least the $55.00. If it doesn't get funded, you get charged nothing. If it does get funded, you get a book. I spend more on shipping parts to Canada from Pinball Life then it would cost to possibly get a cool book.
Don't see the problem.