I have a feeling the artwork on this game is going to look pretty awesome in person and hopefully the hi-res images will show that tomorrow. The artists that rendered everything appear to have done a great job and the style seems like it's got a nice, hand painted feel to it. I think it's just how all of it has been put together that makes it feel a little muddied. There is just so much iconic imagery associated with SW that it's hard to get every reference into a cohesive package.
Even if studio assets must be used for a license, they CAN be arranged into a nice design that gives the game consistent art direction. Photoshop is not a bad tool... you just have to have the right vision for how to portray the license.
Not to deviate from the SW discussion too much, but since some folks brought up the prospect of a Guardians machine, I thought I would share something I've been working on. This is the art package I designed for a one-off multicade a friend of mine is building who wanted a custom Guardians themed design. All of this was done with existing, hi-res key art (and some custom stuff of my own design) and made into a cohesive design to fit the narrow shape of the cabinet. To tie in the theme further, I have trimmed out portions of the cabinet and the control panel with a worn metal look that feels like the production design of the films. The control panel is going to be backlit and will look like the control panels of the Milano spaceship, as well as include the 80s wood grain cassette tape deck. I think these are the sort of things that help give a game more personality and feel like a tangible part of a theme.
Studio assets can still be made into a really great design with the right vision! Although the center of the SW playfield feels a little barren in terms of the art, I think the quality of it all is going to end up looking cool!
GotG Cabinet Art - Full Cabinet Concept - medium (resized).jpg
GotG Marquee Art - Final medium (resized).jpg