Quoted from frolic:
I agree. Pinball doesn't seem to cross over. These are mega expensive purchases to the regular people out there. Maybe a hot license can get a few extra quarters on location, but you won't all of a sudden sell them an entire pinball machine.
Licenses only seem to help when pinheads are a fan of "License X". And can also hurt (see Mustang).
I'm not sure you guys have a hypothesized expectation that's in line with what stern is thinking.
They don't expect every Star Wars fan to buy a pinball machine. They don't expect the game to approach 90s Williams numbers.
They simply expect it to sell well, like the other Star Wars games have done historically. They expect it to sell well like Star Trek (it's still in production and I've seen a million in collections and on location - it's crazy to suggest it was a disappointment.) and we have no idea how kiss did - but sure seems like lots of kiss fans here bought one. These licenses most likely meeting expectations.
They aren't trying to take over the world, just sell games to operators, home buyers, and collectors. And you are way off if you don't think Star Wars is going to accomplish that goal.