Quoted from PinSinner:
Star Wars is a marque theme. It is the biggest franchise in the word with the biggest earnings and the most loyal fan base.
There are Star Wars collectors that pay big money for all sorts of merchandise and collectables. They collect everything from candy bars, expensive maquettes to life size statues worth more than a pinball machine.
I am certain that a Star Wars pinball machine will be many peoples first time NIB purchase, for the fanboys and the serious collector. It is a license to print money for Stern. It will be a guaranteed smash hit.
I thought the same thing for Kiss. Very loyal fanbase, collecting every Kiss related item... and yet they failed to sell their "Super LE" Kiss machine, with a signed instruction card at an inflated price. Or (as far as I know) they sold 3/50?