Quoted from harryhoudini:$20 is what I'd pay for a HIGH quality button if I was really high and ordering shit on a whim, as I am want to do. $7 is what I paid for a really good button (Stern) to replace my JJP POTC one. $100 is fuck you money for a button.
Nobody will force you to buy but you should not take the fun out of it for people which like highend modding.
I would not buy one, but if people like high class in form, function and material ... great item !!
It is the same as with website design ... you can make it yourself or get a pro to make it , but than you have to pay the pro
Other thing:
VAT is for people in the US unintresting .. so a dealer should be able to send tax free to countries outside EU !! That makes the buttons 18% cheaper