Ok, I quit being lazy (even before your last suggestion, lol) and I got out the schematics and switch and lamp matrix charts. W is red/brown on both bulbs (inlanes and sonar) and A is red/black for both. Both sets of bulbs (sonar and roll overs) were reversed. The letters above the sonar were very obvious once I stood the playfield upright. The wires coming out of the harness actually skipped the W and went to A, then the second set coming out of the harness went backwards to W... how? Who knows.
Next I checked the switches and yes the switches were reversed too. So I've put them all back where they belong and all is well! Who would have figured that all three would be reversed.
Anyway sorry for being lazy and taking so long to look this up myself but seriously, thank you all for the help and nudging me in the right direction! Problem solved! but... how did it get that way? lol