If you are unsure of which white to go with, my suggestion is buy some samples of each. Put them in easy to reach areas like slings and compare. I used to like cool white but now sunlight for gi. Sunlight is perfect balance of having some warmth without being too yellow. However, some people may prefer warm white. It's all personal preference. Buy some other colored bulbs to test inserts but safe bet is color match all inserts except yellow and orange. Use warm white for those.
What I do to led a game is basically make a spreadsheet of every insert and count bulbs for gi/backbox. I make note of base type, color, and lens for each bulb. Any visible bulb and ones in backbox frosted lens and clear everywhere else. I use flex head leds for inserts where bulbs do not reach well and brighter bulbs for large inserts. 2smd for gi and 1smd for inserts my preference. Backbox tricky to light since different for every game. Some dark some too bright. Once I get my list, I order just the right bulbs with a few extras just in case. I also do a lot of custom lighting and Comet Matrix stuff is awesome. I also suggest looking into the ocd boards. I started using them and cannot recommend them enough.