Wow, success at last, I think. The machine now powers up, resets the score reels to zero, decrements the credit unit, and loads the ball into the trough. Game play is normal including ball count and game over. So keep your fingers crossed.
For the benefit of those that offered suggestions, and anybody else facing a similar problem, here are the other steps I went thru to ultimately fix the problem:
1. I removed the playfield hoping to help isolate the problem, but also so that I could pull out the bottom panel. For me, trying to inspect and adjust reset bank switches is about impossible without pulling the bottom panel out. I just rested it across the side rails.
2. The only switches I cleaned were on the SB start relay. I did not attempt to mess around with the large switch "under" the SB relay.
3. At "jrpinball's" suggestion, manually activating the R hold relay actually got the machine to begin the start up sequence, although the score reels weren't resetting.
4. On the schematic, relay DS controls the score reel run outs. That relay is mounted under the playfield. So I went ahead and reinstalled the playfield. Then the score reels reset properly to zero, but the ball wasn't being loaded from the outhole to the ball trough.
5. On the schematic it looked like relay O controls the outhole ball kicker. It should have 5 normally open switches. They looked good but I did adjust one switch slightly. The machine still would not load a ball.
6. From the schematic it looks like score motor switches 1C and 4C can affect relay O, so I checked and cleaned those switches. Still no ball loaded.
7. I thought maybe a tilt switch being closed would prevent a ball from being loaded, but maybe not prevent the rest of the start up sequence. So looking at the schematic, all four tilt switches are shown as having or-wh-red wires. Checking the tilt switch in the backbox (it has the correct wire color), it was bent closed. I probably did this myself while trying to track down the problem. Sure enough, opening that switch allowed the game to finish the start up sequence, including loading a ball to the trough.
8. So oddly enough, the problem was not related to the adjustments I made to the score reel switches; I haven't touched them since the machine "went dead". My best guess is that the SB relay had a dirty or slightly mis-adjusted switch. I compounded the problem when I closed the tilt switch in the backbox, although it only prevented the ball from being loaded, not the start up sequence from beginning.
Man, that's a lot of crap to go thru for a game that was working great yesterday. I hope this gives the group some feedback on all the excellent suggestions, and that it might help somebody else that has a similar issue with the same generation Gottliebs. Thanks for all the help!!